Released on: August 22, 2008, 12:29 am

Press Release Author: Rob Tonnies

Industry: Internet & Online

Press Release Summary: http://www.sportsmenscenter.com the sports good company
started in 1971 has launched a brand new website to bring its physical store online.
Announcing the launch at the press meet today, Mr. Brian Sisz the CEO of the company
said that the new website is intended to bring the company closer to the customers.
As a niche company serving primarily archers and fishing enthusiasts the website
will also take the company's products to a wider customer base. The website has been
developed after taking feedback from existing customers and emerging market trends.
A team of consultants, designers and developers have worked on the design for a
period of three months to bring it to the present shape.

Press Release Body: http://www.sportsmenscenter.com the sports good company started
in 1971 has launched a brand new website to bring its physical store online.
Announcing the launch at the press meet today, Mr. Brian Sisz the CEO of the company
said that the new website is intended to bring the company closer to the customers.
As a niche company serving primarily archers and fishing enthusiasts the website
will also take the company's products to a wider customer base. The website has been
developed after taking feedback from existing customers and emerging market trends.
A team of consultants, designers and developers have worked on the design for a
period of three months to bring it to the present shape.

The company specializes in a wide range of Archery Equipment, Bow Hunting Equipment
and Compound Bows. Starting from 1971, the company has focused on these products and
as a result the product range is unmatched anywhere in the country. The primary
target market of the company will be the United States. Though the company receives
requests from customers in Europe, it has not yet started serving full fledged
orders in the continent. Few orders have been executed on the request of customers.


When asked by journalists on the response from the website, Mr. Tonnies explained
that the beta version of the website had already received enthusiastic response from
customers. However, no orders were executed online at that stage because the website
was under development. The full version of the website is complete with E-Commerce
options which will help the customers to drastically cut down on the buying cycle.
Mr. Tonnies explained the flow of the website to the journalists and existing
customers with the intent to explain the usability of the site. The site has an
advanced search feature which will make it simpler for customers to choose their
products. Another feature to choose products by manufacturers has also been
integrated into the site. The website has been thoroughly tested for security
features and the customer's data will be safe with the site. After selecting the
product customers can pay with any of the credit cards accepted.

The http://www.sportsmenscenter.com online version will also have promotional offers
enabling customers to avail products for the lesser price. Apart from selling
Archery Equipment, Bow Hunting Equipment and Compound Bows, the website also sells
food, footwear and gift cards. Any customers queries can be handled online or the
customer can also call the phone officer. Mr. Tonnies said that the vast experience
of Sportsmen's Center in the archery equipment business will help in managing the
new wave of orders that are expected from the website. The company already has a
well established supply chain which will be further fine tuned to cope with the
additional orders.

In the second session Mr. Tonnies gave a full presentation of the company and the
future direction. He took various questions from journalists on the market demand
for archery equipment and the future of the game. The conference ended with a
cocktail party for the visiting journalists.



Web Site: http://www.sportsmenscenter.com

Contact Details: http://www.sportsmenscenter.com

Name:

Rob Tonnies

7. Email:
webmaster@outdoorbusinessnetwork.com

8. Address:

636 West 1250 SOUTH
Heber, Utah 84032
801.367.4655
USA